Essay Plan Hotel Hilton

Question: Write about the Essay Planfor Hotel Hilton. Answer: Introduction: The important role the business environment in which an organization operates itself plays, in determining its future cannot be undermined. One of the most recognized, global groups of hotels and resorts, Hotel Hilton has been operating in almost 86 countries across six continents, and Singapore is one of those countries (Salvioni, 2016) Although the Hotel itself does boast of a global brand name that easily helps it attract consumers in Singapore, in order to ensure the future sustenance of the Hotel in Singapore, the micro-environment of Singapore should be analyzed. The core micro-environment factors of an organization in a foreign country should be well-understood and analyzed, and hence the essay plan intends to discuss and critically evaluate the significance of each micro-business factor of Singapore that can affect Hiltons future sustenance. Discussion: While analyzing the crucial micro environment factors of Hilton Singapore, a thorough analysis of the following factors is needed: Competitors: Hotel Hilton Singapore is not free of competition in Singapore. The main two competitors of Hilton Singapore are Hotel Hyatt and Hotel Intercontinental that with their big brand names and bolder infrastructures, are hard to compete with. Besides, the iconic ones, other competitors of Hotel Hilton include Capella Singapore and Regent Singapore (Henderson, 2013). Suppliers: As far as the suppliers are concerned, Hotel Hilton Singaporegetsits supply from local, regional as well as global groups of suppliers for the provision of food and beverage, guest rooms and property operations. IHG is an important supplier for Hilton Singapore. Being a global brand, Hilton purchases its products from more than four thousand brands, and hence the suppliers of Singapore cannot largely affect its business prospects. Customers: The customers of Hotel Hilton Singapore largely consist of the people belonging to the higher strata of the society, and the elite group of people, such as the politicians, sportspersons and celebrities who want to be associated with a reputed brand. The customers do not have a variety of options available for them to switch a least as far as Singapore is concerned, and hence will have to stay loyal to Hotel Hilton (Worldwide, 2014). Employees: The organization keeps on offering a variety of perks to the employees, including employee training facility, career development opportunity, and paid time off that enhances their loyalty to Hilton Singapore. Porters Five Forces Analysis: Hotel Hilton Singapore: Bargaining Power of Buyers This is quite low, as the elite class of people will not be able to get any substitute of Hilton in Singapore, as most of the Hotels do not possess the global brand name. Bargaining Power of Suppliers The threat is low, as the organization purchases its raw materials from a variety of brands, and hence the absence of one will not affect its growth (Chathoth, 2016). Threat of Substitutes The threat is low, as the people belonging to the higher strata will not choose to stay in the relatives houses. Threat of New Entrant High, because of the growth in technology and infrastructure in Singapore. Rivalry It is very high, considering the company encounters fierce competition from Hotel Hyatt, Hotel Intercontinental, Capella Singapore and Regent Singapore. As it is evident from the above table, the bargaining power of the buyers is very limited. This is because the consumers of Hotel Hilton primarily comprise of the elite section of the society, who are attracted to the brand image of the restaurant. At Singapore, they might not be able to find any substitute of Hilton, and this is indeed profitable for Hotel Hilton Singapore. Next, Hilton being international brands buys its raw materials from a variety of global suppliers, they will not face difficulty in getting access to the supplied products. The threat of substitutes implies the extent to which an organization can get substituted by an alternative product. In case of Hilton the only available alternative to the consumers is to stay in the relatives house, and yt since most of the consumers here belong to the higher strata of the society, they would not ot for cost-effective alternatives. The threat of new entrant means the extent to which it is possible for a new company operating in the same industry enter the particular market. Considering the growth in technology and infrastructure in Singapore, this threat is quite high, and hence Hilton will have to adopt more innovative strategies to retain their competitive edge. Lastly, the last component of this analysis is competitive rivalry that shows the extent to which the company si able to face its competitive edge in the face of cut-throat competition. As mentioned above, the organization does encounter fierce competition from some of the iconic hotels like Hotel Hyatt. Conclusion: To conclude, it has been observed that Hotel Hilton does have huge future prospect in Singapore, considering its brand value and limited competitors. It is hard to replace the organization in Singapore, and the only thing the company has to ensure is to keep a track on Hotel Hyatt and Hotel Intercontinental. Reference List: Chathoth, P. K. (2016). Historical evolution of hotel chains.The Routledge Handbook of Hotel Chain Management, 27. Henderson, J. C. (2013). Selling the past: Heritage hotels.Turizam: znanstveno-stru?ni?asopis,61(4), 451-454. Salvioni, D. M. (2016).Hotel Chains and the Sharing Economy in Global Tourism.Symphonya, (1), 31. Worldwide, H. H. (2014). Hilton Revolutionizes Hotel Experience with Digital Check-In, Room Selection and Customization, and Check-out Across 650,000-Plus Rooms at More Than 4,000 Properties Worldwide.Retrieved August,4, 2014.